Here is how to set your Facebook Business account in 6 easy steps:
Step #1: Create Your Facebook Business Page
First, visit Facebook’s Business Pages website and Click ‘Create a page’ on the home screen:
Follow the next step by selecting if you are a Business or Brand, a Community or Public Figure:
Next in line is choosing your Page name, if you don’t have a clear idea yet, you can always change it later.
TIP: Keep consistency across your social platforms. This means try to use the same name in all of them, this way it will be alway easy to find your business.
You’ll also need to select a category for your Page, make sure you’re the most accurate possible when typing in and selecting from the drop-down list.
Step #2: Choose Your Profile Picture for Your Facebook Business Page
Select your profile picture!
When choosing an image for your page is important that the image reflects your brand. First impressions last, and this images (profile + cover) are the first things your visitors will see on your profile page.
Ideally the profile picture should meet the minimum dimension requirements of 720 x 720 pixels (this is what we’ve found to look best, not the recommended 170x170). This image will automatically be cropped into a circle by Facebook so make sure your image is centred and there are no details in the corners that will be cut off.
Once you’ve decided on the photo, click 'upload a profile picture' to select a photo from your computer.
Step #3: Choose the Cover Photo for Your Facebook Business Page
Choose your cover photo!
If you don’t have a cover photo, don’t worry! You can skip this step and come back later on.
TIP: If you don’t a photo, an easy way to create a Facebook Business Page cover image is using free apps like Canva’s or Spark a Post. You can also visit websites like Pexels, Unsplash or Pixabay for free HD pictures. You can upload any image you like, add text from hundreds of font pairings and even add in your branded colours.
But we strongly recommend to have a cover image. Why? Because this page should be as visually appealing as possible. Your cover photo is the larger photo at the top of your profile and just like your profile picture, your cover photo is public, which means anyone visiting your profile will be able to see it.
Some brands like to use a different version of their logo as an image, some prefer their flagship store with the location, or even a picture of their team. You can also change it regularly to promote your latest product launch or special offers.
When it comes to dimensions, your cover image should measure at least 2280 x 867 pixels for uploading.
TIP: Try to optimise your image for mobile views! Make sure your image is at least 2280 x 867 pixels and remember to care of any details in the top and bottom sections that could be cut off.
Once you cover image is ready to go, click “Add Cover Photo” to select an image from your desktop when you’re ready to upload:
Step #4: Creating Your Page Username For Your Facebook Business Page
This is one of the cool features that can help you promote your brand and business.
When you first set up your profile, your Facebook Business Page will launch on your screen as below:
At this stage, your Page is now published and your customers will be able to find you!
But you’ll need to add a bit more info to really provide value and start getting the most out of your page.
Look for the “About” button on the left-hand side of your page. You’ll need to click the small blue ‘See More’ to find it!
Your About section will open and under the “General” section you’ll find “Username”. Click “Create Page @username”.
Completing this step will help people to find your Facebook Business Page in the search section and now you can ask your customers to go online and follow you. Your username can be 50 characters in length, but the shorter the better!
Using your business name or its abbreviation is a good choice. Type without spaces into the box provided and click 'Create Username'. If the username is already taken you’ll be asked to choose something a little different.
Click the “OK” button when your Username is all set!
Step #5: Write Your Brand Story for Your Business Page
Your Brand Story is an opportunity to really showcase your brand and stand out in the crowd. To survive, businesses need to connect with audiences, pull at their heartstrings, and engage with them on a much deeper level than seen before.
In addition to giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters, consistently across all communication.
Instead of throwing facts, statistics, and testimonials at your audience, focus on making your brand thoughtful, memorable, and real. Wrap your message into a story that transports people, simplifies information, and provokes an emotional response. Use narrative to share your brand’s history, challenges, successes, and value propositions no other brand can copy YOUR story.
To create your own Brand Story click the “+ Tell People About Your Business” button.
When you click here you will open what is essentially a Facebook note. You can add text and you are able to add another image using the dimensions 1200 x 445 pixels.
Note: A smaller version of the image will be shown on your main Facebook Business Page.
Once you are happy click “Publish”.
Step #6: Editing Your Page Info
Now it’s time to add in the all-important information about your business to your Facebook Page.
Click ‘Edit page Info’ in the top right off your screen. Here you’ll find your ‘Page Info’ section.
You’ll need your essential business details handy — this will help you be discovered by people in your area and give potential customers a quick overview of what service you provide and how to contact you.
Start by adding a general description of what you’re all about! Click Save Changes in the blue box when you’re done.
If your business has more than one niche category, you can add more Business Categories.
Start typing in the box to be given options to choose from:
Next up, your company contact details. From your best contact number and email, to the physical address of your store, you want to be able to share that with your followers how they can get in touch.
Don’t forget — your followers can also contact you on Facebook Messenger!
TIP: Make sure to complete the “hours” section of your Facebook Business Page.
Facebook will automatically update your page to show any visitors whether you are open at that time.
If you’re an online business either select ‘Always Open’ or select hours when you are available for customer service inquiries.
And that’s it ! You’re all set to share your Facebook Business Page with your followers! With a Facebook Page that stands out for the crowds, you’ll soon be able to build in more content into your social strategy and tap into Facebook’s engaged audience.